About us

Picplus is a spinoff from 93 Metros, an award-winning multimedia production company currently operating in more than 50 countries (Discovery Channel, European Commission, Netflix, Nike, and dozens of brands). 93 Metros is specialized in documentaries, branded content and new audiovisual formats for media outlets.

We know our stuff. In the last 15 years, the team behind Picplus has been working across the entire spectrum of media publishing. Some of us are professional journalistic photographers, while others are experts in marketing and development.

We've founded and assisted in the creation and redesign of different digital media companies worldwide (Buenos Aires, Dubai and Kiev among others).

In 2008, amid the financial crisis, we were forced to find new ways to reach users and make our work more appealing to big customers. Our products helped newspapers atract new readers and helped brands generate new revenue streams. Our experiments with Gigapan technology and other innovative tools allowed us to take digital photographs to a whole new level.

Pictures are now evolving in the same way videos or data already did and thus getting across broader audiences. However, everyone willing to try is facing a technological wall of groundbreaking development and high license costs.

That's why we've designed a system that gathers all the features that our customers (brands and media outlets) find most useful. Created with funding from Google's DNI Fund, Picplus makes those features affordable and easy to use.

It has been hard work but we’ve made a stable and bulletproof product. We hope you’ll enjoy it.

Pic+ Team

Adriano Morán


Award-winning digital journalist and filmmaker, founder and lead director of several major digital projects in the last 15 years. As founder and director of ’93 Metros’, the mother company of Picplus, he coordinates branded content strategies, digital newspapers and transmedia documentaries.

Pedro León


Computer Science Engineer, specialized in Artificial Intelligence. Graduated from the Carlos III University and the Norwegian University of Science and Technology.

Alberto Riol

UX/UI Designer

Journalist. Graduated from the University of Navarra and UX. Interaction Design Postgraduate from Universidad Carlos III of Madrid. He’s been working as UX/UI and Front-end developer for a decade.

Miguel A. Zurdo

Back-End Developer

Miguel is a Software Engineer specialized in Distributed Systems. Graduated from Universidad Carlos III of Madrid.

David Tesouro

Video marketing production

Award-winning audiovisual producer at 93 Metros. He has been 10 years creating interactive content for media outlets.

Leyre Pejenaute


Investigative and data journalist specialized in audiovisual, digital and transmedia productions. She has also worked on traditional spanish media companies such as El Pais and Cadena Ser.

Sandra Pascual


Bachelor in Economics from the University of Alcalá and Master in International Development Cooperation. His professional career has been linked to the Financial Department of several multinationals, among which are PriceWaterhouse Coopers and Deloitte